{"title":"Hair Care","description":"\u003cp\u003eWash-day, scalp-care and styling essentials for an intentional House of Fortune hair-care routine.\u003c\/p\u003e","products":[{"product_id":"house-of-fortune-shampoo-500ml","title":"House of Fortune Shampoo - 500ml","description":"\u003cp\u003eBring a little of the salon ritual home. House of Fortune Shampoo is your cleansing step on wash day, helping you care for your hair beyond your next appointment.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eCleanses the hair and scalp as part of your regular wash-day routine.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eApply to wet hair and scalp, massage gently, then rinse thoroughly. Repeat if needed. Follow the directions on your bottle.\u003c\/p\u003e\u003ch3\u003eComplete your routine\u003c\/h3\u003e\u003cp\u003eFollow with \u003ca href=\"\/products\/house-of-fortune-conditioner-500ml\"\u003eHouse of Fortune Conditioner\u003c\/a\u003e to help leave your hair softer and easier to manage. Prefer to shop the pair? Explore our \u003ca href=\"\/collections\/bundles\"\u003ewash-day bundles\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 500ml.\u003c\/p\u003e\u003ch3\u003eCare \u0026amp; precautions\u003c\/h3\u003e\u003cp\u003eUse only as directed on the product label. Avoid contact with eyes and discontinue use if irritation occurs. Not for use in children under three years of age.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Default Title","offer_id":58855432782198,"sku":"HOF-SHAM-500","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/house-of-fortune-shampoo-model-cover.jpg?v=1792438777"},{"product_id":"house-of-fortune-conditioner-500ml","title":"House of Fortune Conditioner - 500ml","description":"\u003cp\u003eMake space for the care that comes after cleansing. House of Fortune Conditioner brings the next step of your salon-inspired wash-day routine home, helping your hair feel softer, smoother and easier to manage.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eConditions the hair after shampooing to help soften and improve manageability.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eAfter shampooing, apply an appropriate amount from 3–5cm above the roots through to the ends. Massage through for about 5 minutes, then rinse thoroughly with water. Follow the directions on your bottle.\u003c\/p\u003e\u003ch3\u003eComplete your routine\u003c\/h3\u003e\u003cp\u003eStart with \u003ca href=\"\/products\/house-of-fortune-shampoo-500ml\"\u003eHouse of Fortune Shampoo\u003c\/a\u003e, then condition. Shop them together in our \u003ca href=\"\/collections\/bundles\"\u003ewash-day bundles\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 500ml.\u003c\/p\u003e\u003ch3\u003eCare \u0026amp; precautions\u003c\/h3\u003e\u003cp\u003eUse only as directed on the product label. Avoid contact with eyes and discontinue use if irritation occurs.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Default Title","offer_id":58855433011574,"sku":"HOF-COND-500","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/house-of-fortune-conditioner-cover.jpg?v=1792439740"},{"product_id":"house-of-fortune-herbal-hair-follicle-essence-100ml","title":"House of Fortune Herbal Hair Follicle Essence - 100ml","description":"\u003cp\u003eMake a little time for your scalp as part of your hair-care ritual. Keep this separate care step alongside your wash-day essentials and follow the bottle directions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHouse of Fortune Hair Follicle Essence – 100ml\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eA scalp-care step for customers who want to make scalp maintenance part of their regular hair routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to the scalp as directed on the product label and massage gently with clean fingertips.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml.\u003c\/p\u003e\u003cp\u003eFor external use only. Use only as directed and discontinue use if irritation occurs.\u003c\/p\u003e\u003ch3\u003eUsed for\u003c\/h3\u003e\u003cp\u003eAdding a dedicated scalp-care step to your hair routine.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Default Title","offer_id":58855433077110,"sku":"HOF-FOL-100","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/follicle.jpg?v=1790804611"},{"product_id":"house-of-fortune-olive-oil-styling-mousse-207ml","title":"House of Fortune Foam Hair Wax (Styling Mousse) - 200ml","description":"\u003cp\u003eThe finishing touches are part of the feeling. Bring a little of that freshly styled confidence into your routine with a styling foam for smoothing and defining your chosen look.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHouse of Fortune Foam Hair Wax (Styling Mousse) – 200ml\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eA lightweight styling foam designed to help create smooth, defined hairstyles with a silky finish and a natural look and feel. Its airy texture spreads easily through the hair.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eShake well before use. Dispense an appropriate amount into your palm by pressing the nozzle. Apply evenly from roots to ends, then style with your fingers or a comb. Allow the hair to air dry naturally or use a hair dryer.\u003c\/p\u003e\u003ch3\u003ePrecautions\u003c\/h3\u003e\u003cp\u003eFor external use only. Avoid contact with eyes and mouth. Use an appropriate amount to prevent buildup or stiffness. Close the cap tightly after use and store in a cool, dry place.\u003c\/p\u003e\u003ch3\u003eUsed for\u003c\/h3\u003e\u003cp\u003eSmoothing and defining hairstyles during styling and finishing.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Default Title","offer_id":58855433404790,"sku":"HOF-MOUSSE","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/mousse.jpg?v=1790804621"},{"product_id":"house-of-fortune-heat-protectant-spray-100ml","title":"House of Fortune Heat Protectant Spray - 100ml","description":"\u003cp\u003eMake preparation part of your styling ritual. Before reaching for heated tools, take a moment to apply your heat protectant as directed.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHouse of Fortune Heat Protectant Spray – 100ml\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eA styling spray that helps create a protective barrier between your hair and heated styling tools.\u003c\/p\u003e\u003ch3\u003eUsed for\u003c\/h3\u003e\u003cp\u003ePreparing hair before blow-drying and other heat styling.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eSpray onto dry or damp hair before styling. Comb through to distribute evenly. Follow the product label and the safe-use instructions for your styling tools.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml.\u003c\/p\u003e\u003cp\u003eFor external use only. Do not swallow. Avoid contact with eyes and keep out of reach of children.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Default Title","offer_id":58855434649974,"sku":"HOF-HEAT-100","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/heat-protectant.jpg?v=1790804778"},{"product_id":"house-of-fortune-head-scrubber","title":"House of Fortune Head Scrubber","description":"\u003cp\u003eTurn wash day into a moment of care. This handheld tool helps you work shampoo gently over your scalp as part of your cleansing routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHouse of Fortune Head Scrubber\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eA handheld scalp scrubber designed for comfortable use during shampooing and scalp-care routines.\u003c\/p\u003e\u003cp\u003eUse with light pressure in gentle circular movements. Avoid using on broken, irritated or inflamed skin.\u003c\/p\u003e\u003cp\u003eRinse and allow to dry after use.\u003c\/p\u003e\u003ch3\u003eUsed for\u003c\/h3\u003e\u003cp\u003eGently massaging the scalp and distributing shampoo during washing.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eWith shampoo on wet hair, use light pressure and small, gentle circular movements over the scalp. Rinse the tool and allow it to dry after use.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Default Title","offer_id":58855434682742,"sku":"HOF-SCRUB","price":3.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/headscrubber.jpg?v=1790804666"},{"product_id":"wash-day-duo","title":"Wash Day Duo","description":"\u003cp\u003eTwo steps, one moment of care for your crown. Bring cleansing and conditioning together in a simple wash-day routine.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eThe House of Fortune wash-day pairing: Shampoo 500ml and Conditioner 500ml.\u003c\/p\u003e\u003cp\u003eCleanse, condition and complete your routine using the directions on each product label.\u003c\/p\u003e\u003ch3\u003eUsed for\u003c\/h3\u003e\u003cp\u003eA two-step cleansing and conditioning routine on wash day.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eUse Shampoo on wet hair and scalp, massage gently and rinse thoroughly. Follow with Conditioner through the hair, focusing on lengths and ends, and rinse as directed on its label.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Default Title","offer_id":58855436222838,"sku":"HOF-BND-WASH","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/house-of-fortune-wash-day-duo-model-cover.jpg?v=1792443198"},{"product_id":"root-care-trio","title":"Root Care Trio","description":"\u003cp\u003eGive your routine a little more intention. Bring your wash-day essentials and a separate scalp-care step together in one set.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eA simple three-step House of Fortune routine for wash day and scalp care.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e Shampoo 500ml, Conditioner 500ml and Hair Follicle Essence 100ml.\u003c\/p\u003e\u003cp\u003eUse each product according to the directions and warnings on its label.\u003c\/p\u003e\u003ch3\u003eUsed for\u003c\/h3\u003e\u003cp\u003eCombining wash-day cleansing and conditioning with a separate scalp-care step.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eCleanse with Shampoo, rinse, then apply and rinse Conditioner as directed. Use Hair Follicle Essence on the scalp according to its own label; follow the bottle for amount, timing and frequency.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Default Title","offer_id":58855438025078,"sku":"HOF-BND-ROOT","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/house-of-fortune-root-care-trio-cover.png?v=1792442792"},{"product_id":"styling-essentials","title":"Styling Essentials","description":"\u003cp\u003ePrepare, style and finish with a little more intention. Keep three practical styling essentials together for your routine.\u003c\/p\u003e\u003ch3\u003eWhat it does\u003c\/h3\u003e\u003cp\u003eThree styling essentials for preparing, protecting and finishing your hair routine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e Detangle Brush, Hair Mousse and Heat Protectant.\u003c\/p\u003e\u003cp\u003eUse cosmetic products according to the directions and warnings on their labels.\u003c\/p\u003e\u003ch3\u003eUsed for\u003c\/h3\u003e\u003cp\u003eDetangling, preparing for heat styling and finishing a hairstyle.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cp\u003eDetangle in sections, starting at the ends. Apply Heat Protectant before heat styling according to its label. Use the styling foam to smooth and define your chosen style, following the bottle directions.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Default Title","offer_id":58855437992310,"sku":"HOF-BND-STYLE","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/mousse_81fea356-47b1-4bdc-b440-7983aff47b2f.jpg?v=1790881435"},{"product_id":"complete-loc-care-kit","title":"Complete Loc Care Kit","description":"\u003cp\u003eYour loc journey deserves a routine that fits your day. Keep your House of Fortune essentials together for care at home and between appointments.\u003c\/p\u003e\u003cp\u003eA complete House of Fortune care set created for loc maintenance and everyday hair care.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e Shampoo 500ml, Conditioner 500ml, Hair Follicle Essence 100ml, Hair Mousse, Head Scrubber, Bonnet, Scalp Cap, Water Spray Bottle and Hair Care Bag.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComplimentary gifts:\u003c\/strong\u003e Durag and Shower Cap included at no extra charge.\u003c\/p\u003e\u003cp\u003eUse each cosmetic product according to the directions and warnings on its label.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Default Title","offer_id":58855438057846,"sku":"HOF-BND-LOC","price":74.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/house-of-fortune-afro-locs-bundle-cover.jpg?v=1792439871"},{"product_id":"complete-afro-hair-care-kit","title":"Complete Afro Hair Care Kit","description":"\u003cp\u003eFrom wash day to the next style, make time for your crown. Bring your House of Fortune hair-care products, tools and accessories together in one set.\u003c\/p\u003e\u003cp\u003eA full House of Fortune wash-day, styling and protection set for textured and Afro hair routines.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e Shampoo 500ml, Conditioner 500ml, Hair Follicle Essence 100ml, Hair Mousse, Heat Protectant, Detangle Brush, Head Scrubber, Bonnet, Scalp Cap, Wig Caps and Hair Care Bag.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComplimentary gifts:\u003c\/strong\u003e Durag and Shower Cap included at no extra charge.\u003c\/p\u003e\u003cp\u003eUse each cosmetic product according to the directions and warnings on its label.\u003c\/p\u003e","brand":"House of Fortune","offers":[{"title":"Black","offer_id":58855438188918,"sku":"HOF-BND-AFRO-BLK","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"Light Brown","offer_id":58855438221686,"sku":"HOF-BND-AFRO-LBR","price":89.99,"currency_code":"GBP","in_stock":true},{"title":"Dark Brown","offer_id":58855438254454,"sku":"HOF-BND-AFRO-DBR","price":89.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/files\/house-of-fortune-afro-locs-bundle-cover.jpg?v=1792439871"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/1849\/0486\/collections\/shampoo.jpg?v=1790805472","url":"https:\/\/houseoffortunehair.com\/collections\/hair-care.oembed","provider":"House Of Fortune","version":"1.0","type":"link"}